Beauty Imagined: A History of the Global Beauty Business by Geoffrey Jones

By Geoffrey Jones

The worldwide good looks company permeates our lives, influencing how we understand ourselves and what it truly is to be attractive. The manufacturers and corporations that have formed this undefined, akin to Avon, Coty, Est?e Lauder, L'Or?al, and Shiseido, have imagined attractiveness for us. This publication presents the 1st authoritative heritage of the worldwide attractiveness from its emergence within the 19th century to the current day, exploring how latest worldwide giants grew. It indicates how successive generations of marketers equipped manufacturers which formed perceptions of good looks, and the company businesses had to industry them. They democratized entry to attractiveness items, as soon as the privilege of elites, yet in addition they outlined the gender and ethnic borders of good looks, and its organization with a handful of towns, significantly Paris and later long island. the end result was once a homogenization of good looks beliefs through the global. this day globalization is altering the sweetness back; its influence should be obvious in quite a number competing techniques. international manufacturers have swept into China, Russia, and India, yet whilst, those manufacturers are having to reply to a miles larger range of cultures and existence as new markets are unfolded all over the world. within the 21st century, good looks is back being re-imagined anew. Fast evidence from the book: - Eug?ne Schueller, the founding father of the world's largest good looks corporation L'Or?al, invented the world's first secure artificial hair dye after a variety of experiments in his personal kitchen, with the police being usually known as due to explosions. - Fran?ois Coty, one in all France's maximum attractiveness marketers, received his fragrance enterprise begun by means of smashing one among his bottles at the ground of a number one Parisian division shop in a profitable gambit to get consumers to sniff it. - Upon arrival to the U.S. in 1904, the Polish-born make-up artist Max Faktorowicz took the identify given to him at Ellis Island: Max issue. - The Communist regime of Mao Zedong banned using cosmetics within the Seventies, and viewers to China struggled to inform males from ladies. this present day China is the world's fourth greatest good looks marketplace, with such a lot top Western manufacturers bought as dermis lighteners. - Anita Roddick proven the 1st physique store in Brighton, England, to finance her husband's ambition to spend years using on horseback from Buenos Aires to ny urban. - fragrance was once under the influence of alcohol as a health and wellbeing drink correct as much as the 19th century, and males have been as most likely as girls to exploit cosmetics. - by means of 1948, ninety percentage of yank ladies used lipstick and two-thirds used rouge.

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Extra resources for Beauty Imagined: A History of the Global Beauty Business

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42 This confusion reflected shifting patterns in the gender composition of the fragrance market. Historically, in Europe and elsewhere, perfumes were used by both men and women, and both sexes used the same scents. During the nineteenth century, as people began to wash more, many Western men started to use little or no perfume, instead using toilet soap, eau de Cologne, and scented oils for the hair. Men and women also started to favor different scents. 43 Insofar as men used scents, these were increasingly expected to be different and sharper than those of women.

64. Lehman Brothers, Coty Inc. (New York: Lehman Brothers, 1929). 65. Feydeau, “De l’hygiène,” p. 33. 66. Piver, Exposition, p. 462. 67. RWWA, 162-198-4, Yardley, Real Ledger, 1845–1909. 68. Katina Lee Manko, “ ‘Ding Dong! ’: Gender, Business and Doorto-Door Selling, 1890–1955,” unpubl. , University of Delaware, 2001. 69. Morris, Fragrance, pp. com/museum/marketers/Hudnut. php>, accessed January 15, 2009. 70. After selling his business, Hudnut moved to live permanently in Paris, where he opened a new prestige perfume business based around a luxury salon in the prestigious rue de la Paix.

251–2. 8. Elisabeth de Feydeau, “De l’hygiène au rêve: L’industrie française du parfum (1830–1939),” unpubl. , University of Lille, 1997, pp. 12–14. 9. Richard Stamelman, Perfume: Joy, Obsession, Scandal, Sin. A Cultural History of Fragrance from 1750 to the Present (New York: Rizzoli, 2006), pp. 57–8. 10. Morris, Fragrance, chs 6 and 7. 11. Feydeau, “De l’hygiène,” p. 17. 12. Constance Classen, David Howes, and Anthony Synnott, Aroma: The Cultural History of Smell (New York: Routledge, 1994), p.

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